Theme and logo of World Cup 2026 announced on May 18
The theme and logo of the 2026 World Championship will be announced on May 18. This announcement will be broadcast from Los Angeles at 4:45 AM (May 17 at 7:45 PM local time).
The announcement of the official brand and logo of the 2026 World Cup marks an important milestone for the organisation. FIFA and the host countries Canada, Mexico and the US are happy to share the visual logos with all football fans from all over the world.
From Los Angeles, one of the host cities in the US, the brand broadcast live. Special guests are invited to give a spectacular show. The logo will also be displayed on that day in all other host cities, such as projections on buildings and during special events.
The hashtag #WeAre26 has been launched for fans to count down to the World Cup in North Holland. America. Photos of people and places are used to tell their own unique story of the World Cup. Every football supporter is invited to participate via this hashtag.
"The official logo introduces a new emblem, font and color combination. These are three key elements that will bring the tournament to life in the coming months and years. Each stakeholder is also given the opportunity to tell their own story through the logo. A local football fan, a top football player or a well-known location can be put in the spotlight," said FIFA's Romy Gai.
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The theme and branding of the 2026 World Championship will be announced on May 18. Everything about the official logo and hashtag #WeAre26.
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