Logo and theme World Cup 2026
Read all about the World Cup 2026 logo and logo. The logo and the logo form the visual brand of the 2026 World Cup.
FIFA introduces a new logo and branding every World Cup, making football fans from all over the world recognize the tournament.
Logo of the 2026 World Cup unveiled
The 2026 World Cup logo was unveiled on May 18, 2023. The official brand is a celebration of football and diversity. It is a timeless combination of a picture of the World Cup and the year of the tournament. [ref]
For the first time in history, a real photo of the cup has been used in the visual brand. This cup is surrounded by the colorful number 26.
Guests during the unveiling of the visual brand
Many football legends and special guests from Canada, Mexico and the US attended the launch of the logo in Los Angeles. Two-time World Cup winner Ronaldo and FIFA President Gianni Infantino hosted the event at the Griffith Observatory.
Three football stars from the host countries were on hand to give interviews; Carli Lloyd, Craig Forrest and Jorge Campos. The evening ended with a drone show over the Hollywood Hills.
Slogan of the 2026 World Cup is 'We Are 26'
The official slogan of the Football World Cup is 'We Are 26'. In Spanish 'Somos 26' and in French 'Nous Sommes 26'.
The hashtag #WeAre2026 was also introduced. This is a campaign to get people, places and communities to participate in the World Cup brand.
This campaign features portraits of faces and locations that tell their own unique World Cup story, showing what you will experience in 2026.
Fans who will be attending or following the World Cup can use the hashtags #WeAre26 and #FIFAWorldCup on social media.
Following the joint brand, the 16 host cities are also individually launching their brand.
Font / typeface of the 2026 World Cup
The official font of the 2026 World Cup is called 'FWC 2026' and was specially developed for this tournament.
Logo of the host cities
The host cities give the image and logo of the 2026 World Cup even more color by launching their own individual brand. Each city has the opportunity to bring their own identity to the brand, so football fans know what to expect at the 2026 World Cup.
The diversity of the culture, people and landscape of the cities will be incorporated into the official logo of the 2026 World Cup for the first time. The 16 host cities have added their own identities to the brand, helping supporters understand that each city has its own beauty and has value.
This major milestone was celebrated in each playing city, with a variety of activities. From large sand sculptures on the beach of Miami Beach, to a large projection at the fan fest at the Estadio Monterrey, to projections on the CN Tower in Toronto.
Share this message via social media with your family, friends and colleagues!
Read all about the World Cup 2026 logo and logo. The logo and logo are the visual brand of the 2026 World Cup.
About the author
Author of this content is Patrick. I have been playing soccer for more than 25 years and follow the daily news closely. My hobbies include playing football, running and maintaining various websites, in addition to my job as a financial professional.
I do not work for any related company or institution, so the information is reliable and independent. The information has been collected accurately from reliable sources and is regularly updated.